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This is enabled through making use of social media and the capability of the person wanting to construct an individual brand name to make their messages heard. The theory of self-presentation takes a look at how people want to develop an identity for themselves that they would like to be viewed as by their peers or in the public eye.

The front stage is a key element of this theory and it is a method an individual acts when in public or around other individuals to build a particular personality for how they would like others to see them. The front stage is where celebrities and athletes tend to build their own brand name and reveal lots of positive, purposeful messages that will try to depict them in a certain light in which the individual want to be seen.

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There are lots of examples of stars building a brand on their own over some sort of social media platform. In truth, it is rare to see an athlete or star without a social media page whether it is Twitter or Instagram. Celebrities utilize these outlets as methods of branding themselves, by revealing people their lives and having fans feel close to them, almost like they are friends, and have a connection through social networks outlets such as Twitter and Instagram.

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They can keep fans notified on everything from what they wish to use, to their political views.  This Piece Covers It Well  has actually provided a simple method for celebrities to get their personal brand to reach a broader audience, and they use the 'front phase' to influence individuals in a particular way and to make themselves look good in the public eye.

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These are happenings that go on behind the scenes that can oftentimes harm somebody's track record and are avoided when a celebrity is attempting to construct a personal brand name. These are typically personal happenings, or beliefs that will negatively effect how an audience will take a look at the brand you are developing.

One example of this is when Los Angeles Clippers owner Donald Sterling made racist remarks to his then sweetheart and she had actually tape-recorded them and put them on her social media. Donald Sterling was rapidly eliminated from the team and is no longer related to the NBA. This is an example of how something in the back stage will adversely affect what you want the public to see you as.